Google makes fun of Apple’s delayed AI features

Google is unveiling the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold on August 20 alongside the Pixel Watch 4 and Pixel Buds 2a.

Ahead of that, we’ve seen all of these devices leaking multiple times, sometimes even multiple times per day, and Google itself has been teasing its next-gen products here and there. Today, the company has uploaded a new teaser video to its YouTube channel, and this one pokes Apple very hard. See for yourself:

In case you couldn’t watch the video for whatever reason, note that it’s all about Apple’s constantly delayed AI features. The voiceover in the video tells you that if you buy a new phone because of a feature that’s coming soon, but it’s been coming soon for a full year (ouch), then you either need to change your definition of the word “soon”, or change your phone.

Obviously, Google would prefer that you switch to a Pixel, if you’re a disgruntled Apple customer. Google assumes those exist, but in reality there aren’t really that many of them. Definitely not enough to make any sort of significant impact on Google’s smartphone sales, that’s for sure.

Anyway, the fact that Google’s teaser video is using an instrumental version of the track The Next Episode by Dr. Dre & Snoop Dogg is noteworthy too, since Dr. Dre sold Beats to Apple in 2014. We assume it wasn’t a coincidence that Google chose one of Dre’s best known songs of all time.